The Andalusian gypsy of brown hair gathered with comb and flower that has illustrated for more than 150 years the oil bottles Carbonell has given way to three other women to put face to child malnutrition in the world, one from Mali, another from Mauritania and a girl from Syria. The Cordoba-based company has changed its iconic label for the first time and has done so in 200,000 units to support the NGO action Against Hunger. You will donate 50% of your sales to food and water programs. "With the benefits obtained from this action, 12,000 children with acute malnutrition could be saved, provide basic hygiene to 2,500 families, seeds for the annual self-sufficiency of 5,000 families and offer nutritional treatment to 20,000 children and Girls, "estimates the oil.
Women produce more than 50% of food grown worldwide, according to estimates by the United Nations Food Organization (FAO). "As those responsible for providing food and care to their families, women often have a special knowledge of the value and diversity of plant use for nutrition, health and income generation," the report reads Women's contributions to agricultural production and food security: the current state and perspectives of FAO, where it also emphasizes its work as a food processor, which caters to the needs of the household, in addition to its economic management. "When women exercise direct control over income, they tend to spend it on family welfare, especially in improving food security for their most vulnerable families," the text adds.
Mali's wife depicts a mother with her child in front of a backdrop of the Sahel, a region where the UN has warned of a "serious famine" due to the lack of rain, the rise in food prices, the conflicts and the weakness of its system of RESP Responding that could affect five million people. The Mauritanian leaves standing with a bucket of water in the head to raise awareness in this case about their access or the distances that women and girls must travel to take her to the family. There are two billion people in the world who do not have a safe source of water in their homes and 2.3 billion those harmed by lack of sanitation, plus about 260 million those who have to walk more than half an hour to pick it up , according to UN data, which has established access to clean water and facilities as the sixth objective of sustainable development.
Women produce more than 50% of food grown in the world
The third of the labels is illustrated with a Syrian girl in front of a refugee camp in the background and illustrates to the families seven years away from their homes and schools in this country, where women suffer especially the escape from sexual aggression that is Uman to the situation. UNICEF gathers that there are 28 million children in the world who are victims of forced displacement due to violence and war. "The campaign is working very well. We have to understand that brands have to get involved in these issues. We would have to do more, "declares Francisco Riona, director of marketing of the group Ofoleo, to which it belongs now Carbonell. An action that would go on the line of number 17 of the goals of sustainable development based on forging alliances.
Benefits will be targeted at children with acute malnutrition, hygiene, seeds and food treatment
"We are having very good comments from consumers," says Riona, who believes that this campaign goes beyond a question of image. "We could have made a transfer without more, it was simpler. But we wanted to raise awareness. We have changed an icon like the Gypsy and bet with the brand image, which is the largest asset we have, our star reference, "adds the manager, who clarifies that it will be the NGO action against Hunger that determines where they should be directed the ING Resos to be in the campaign according to the priorities established by the NGO.
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