Telefónica Relauncha Fotolog, "The first big social network"

There was a time when there was no Facebook, no Instagram and in which, in fact, there were neither intelligent mobiles nor data plans; At that time Internet connections were insulting under the canons in which we now move. But the truth is that in those days we looked more in the face. We are in the year 2002, year in which the first wisps of the popular blogs sprouted and in which the photographs were taken-what insult-with cameras of photos. It was that same year when Fotologwas born, which many qualify as "the first big Social network" and in which users simply upload a photo a day accompanied by a comment. The project devastated but could not resist the torrent provoked by Facebook first, and Instagram afterwards; In 2016, he threw the zipper and did it through the back door and the French.

The astonishment of the old users was evident: there was no option to say goodbye, and what is even worse, to recover a photographic archive full of feelings and memories. Fotolog had been the grass of the algorithms and complex machines that today move the social networks of success and that seemed to have no turning back. And in fact, did not have until a group of entrepreneurs based in Spain, Mexico, Argentina, Brazil and the United States, and under the umbrella of the accelerator Wayra (Telefónica) have decided to revive the project with the return of the app for Android and a manifesto A vindication that collects well what was once the spirit of the social network. The company has its corporate name in Tarragona and for the moment, its promoters seem to want to give all the prominence to the project and stay in the shade.

If the closing was carried out by the back door and without giving an option to the tantrum, the return has been more forceful: a manifesto that starts with a "Hello" announces the return on the new website and by the way, does not leave puppet with head when referring to networks Social networks that now triumph in our mobiles. The new Fotolog is born fleeing from what the team defines as a "digital addiction" that seeks to profit by taking advantage of the privacy of the user. "That's why we created Fotolog, to create a different social network," they explain on their website, "that does not manipulate our minds." The reborn project seems to flee precisely the most unfriendly of the nets and now immerses the younger ones: The posture, the easy praise, but also the harassment and the cyberbullying. Fotolog flees publications that pursue "the approval of others."

The new Fotolog is born fleeing from what the team defines as a "digital addiction" that seeks to profit by taking advantage of the privacy of the user

The promoters of the project also mention in passing in their manifesto the well-known FOMO syndrome (fear of missing out) that whips the current nets: This syndrome describes a ' social ' anxiety that the younger ones live when they are not connected and they feel They're missing something. "We want to end the banal consumption of content, and let you see what is going on in your circle of friends easily, without the fear of being missing something," they explain.

The new Fotolog is born with a base already of two million users and keeps all the photographs of the past, although they make clear that this "experiment" (as they define themselves) has created a new team and "a new vision". The application of Android is now available, but the IOS is pending approval by the Apple App Store, which is expected to be available in a few days. The old users will be able to recover their collection of photos, but those that have to recover their keys in the old system must pay an amount for it in internal procedures, something that is not sitting very well among some users that so have Left patent in Google Play ratings.